Book Launch - Linda Bernardi

  • Book Launch - Linda Bernardi

    We were pleased to host Linda Bernardi at the Infosecurity North America 2017 launch of "The Inversion Factor: How to Thrive in the IoT Economy", which she co-wrote with Sanjay Sarma and Kenneth Traub.

    We heard why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.


  • About the book

    The Inversion Factor: How to Thrive in the IoT Economy
    By Linda Bernardi, Sanjay Sarma, and Kenneth Traub

    In the past, companies found success with a product-first orientation;
    they made a thing that did a thing. The Inversion Factor explains why the
    companies of today and tomorrow will have to abandon the product-first
    orientation. Rather than asking “How do the products we make meet
    customer needs?” companies should ask “How can technology help us
    reimagine and fill a need?” Zipcar, for example, instead of developing
    another vehicle for moving people from point A to point B, reimagined
    how people interacted with vehicles. Zipcar inverted the traditional car
    company mission.

    The authors explain how the introduction of “smart” objects
    connected by the Internet of Things signals fundamental changes for
    business. The IoT, where real and digital coexist, is powering new ways
    to meet human needs. Companies that know this include giants like
    Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous
    companies like Tile, Visenti, and Augury. The Inversion Factor offers a
    roadmap for businesses who want to follow in their footsteps.

    The authors chart the evolution of three IoTs—the Internet of
    Things (devices connected to the Internet), the Intelligence of Things
    (devices that host software applications), and the Innovation of Things
    (devices that become experiences). Finally, they offer a blueprint for businesses
    making the transition to inversion and interviews with leaders of major companies and game-changing startups.

    About the authors

    Linda Bernardi is a serial technology entrepreneur and author. Formerly Chief
    Innovation Officer for IoT & Cloud at IBM, she runs the technology strategy
    firm StraTerra Partners.

    Sanjay Sarma is Vice President for Open Learning and
    Fred Fort Flowers (1941) and Daniel Fort Flowers (1941) Professor of Mechanical Engineering at MIT.

    The late Kenneth Traub, a consultant with thirty years of experience in software engineering, was the cofounder or technical advisor to five high technology startups.

  • Interested in attending in 2018?

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    Highlights from 2017

    See what else was on at Infosecurity North America 2017.

    Conference Program 2017

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